Retail Chain Trader Joe’s Sues Namesake DEX, JOE Slumps

“Defendants operate a cryptocurrency platform called “Trader Joe” and use the domain name traderjoexyz.com,” the filing read. “Defendants named the platform “after the supermarket”—none other than Trader Joe’s—and developed a narrative around a fictionalized “Trader Joe” who sells his crops in the local marketplace, further evoking Trader Joe’s business and brand.”